Shopify CRO Audit

We review the four pages where Shopify stores win or lose sales — homepage, collection, product page and cart — on desktop and mobile. You get annotated layouts in Figma and a priority list your team can ship fast.

Book the audit

FIX WHAT COSTS YOU SALES

Black Friday pricing for stores that book by November 9, 2026. Delivery in 3 business days — with time left to ship fixes before the freeze.

199€
350€

Until November 9 · then 350€

3 days Audit delivery
4 pages Desktop + mobile
1 call Walkthrough included
  • Annotated before / after layouts in Figma
  • Expected effect note for every change
  • Priority list: ship before BF vs plan later
  • Walkthrough call with your team
Book your call

WHAT THE AUDIT COVERS

Four pages. Two devices. The exact places shoppers decide to buy — or bounce.

/01

Homepage & collection

  • Whether the first screen says what you sell and where to start
  • Category entry points and steps to reach a product
  • Trust signals: shipping, returns, authenticity above the fold
  • Filters, sorting and product card information
  • How the grid reads and scrolls on a phone
/02

Product page

  • Order of information above the fold
  • Variant and size selection clarity
  • Delivery and return details next to Add to Cart
  • Sticky purchase bar on mobile
  • Cross-sell blocks that raise order value
/03

Cart

  • Order summary with subtotal, shipping and savings
  • Free shipping threshold messaging
  • Cross-sell inside the cart
  • Checkout button and trust messages around it
/04

Desktop + mobile

  • Every page reviewed on both viewports
  • Phones drive most holiday retail visits
  • Thumb-reach and sticky actions called out
  • Layout notes your developer can build from

WHAT YOU GET

Every recommendation comes as a layout your team can build from — not a vague slide deck.

01

Annotated Figma layouts

Before and after for all four pages, with every change marked directly on the design so developers know exactly what to ship.

02

Expected effect notes

A short note on what each change fixes and whether it should lift conversion rate or average order value.

03

Priority list

Fixes ranked by impact and effort, split into what to ship before Black Friday and what to plan after the rush.

04

Walkthrough call

We walk your marketers and developers through the findings and agree on what goes live first.

WHAT WE TYPICALLY FIX

Patterns we see again and again on Shopify fashion and beauty stores — and the layouts we recommend instead.

Finding

Hero with no next step

One photo and a single Shop Now. We add clear entry points — Shop Men / Shop Women — right in the hero.

Finding

Trust buried below

Authenticity, shipping and returns only in the footer. We move them into a trust bar under the hero.

Finding

Crowded filters

All filters in one messy row. We add quick category chips and a cleaner sort / filter bar.

Finding

Details hidden in tabs

Size guide, shipping and returns collapsed far from the button. We group them with price and Add to Bag.

Finding

Add to Bag lost on scroll

Shoppers scroll back up to buy. We add a sticky purchase bar with size, price and CTA on mobile.

Finding

Generic cart drawer

A plain Buy button. We add order summary, Complete the Look, and Secure Checkout with trust copy.

HOW THE AUDIT WORKS

From booking to fixes on your live store — before the pre-sale code freeze.

Audit process

01 · Send your store URL

Analytics from last Black Friday help, but are optional. The live store is enough to start.

02 · Desktop & mobile review

We walk homepage, collection, product page and cart as a first-time shopper would — on both devices.

03 · Audit in 3 business days

Annotated Figma layouts, expected-effect notes and the priority list land in your inbox.

04 · Walkthrough + ship

We go through findings with your team. You ship the fixes — or we quote implementation separately.

WHO THE AUDIT IS FOR

Shopify brands that want more sales from the traffic they already get.

Preparing for Black Friday

Fix what costs you sales before the busiest week — without a full redesign or risky theme rewrite.

Traffic but low conversion

You already pay for visitors. Too many leave before checkout. The audit targets the leaks.

Fashion & beauty brands

Most stores we audit are apparel and cosmetics — where product pages and trust drive the purchase.

Shopify Plus welcome

Same review. Implementation can also cover checkout changes as a separate quote after the audit.

QUESTIONS

The audit covers four pages: the homepage, a collection page, a product page and the cart, on desktop and mobile. You get annotated before and after layouts in Figma, a note on the expected effect of every change, a priority list and a walkthrough call. The price is 199€ for stores that book by November 9, 2026, and 350€ after that.

The audit is delivered within 3 business days after booking. A store that books on November 9 gets its results by November 12, with time left to ship fixes before Black Friday on November 27.

Yes, for targeted changes. Most stores freeze their theme about a week before Black Friday, which leaves a few weeks for fixes such as trust messages near the Add to Cart button, a sticky purchase bar on mobile or a clearer cart summary. Last year Black Friday brought $11.8 billion in US online sales, up 9.1% year over year, according to Adobe Analytics.

No. The audit reviews the live store, so the store URL is enough to start. Analytics from previous sales help prioritize the pages and devices with the most traffic, but they are optional.

Shopify stores that ship conversion fixes typically see conversion rate grow by 5 to 15% and average order value by 5 to 12% within four to five weeks, which adds up to 10 to 20% more revenue per visitor. Clean Commit, a Shopify CRO agency, reports an average 14% conversion lift and 11% revenue per visitor lift in the first month of work. For a store that made $100,000 last Black Friday, a 10% conversion lift and an 8% order value lift mean about $119,000 from the same traffic.

Results depend on traffic, catalog and how many changes ship. In a published A/B test for NuFace, a free shipping message placed above the shop button increased orders by 90% and average order value by 7.3%. A Google and Deloitte study found that mobile pages loading 0.1 seconds faster raised retail conversion rates by 8.4%.

Compare this year’s Black Friday with last year’s, not with a regular week in October. Shopify data puts the average Black Friday conversion rate at 5.86%, against 2.8% across the rest of the year, so any store looks better during the sale. Revenue per visitor is the most reliable metric, because a change can raise conversion rate while lowering order value.

Yes. UVATIME is a Shopify development agency and can ship the recommended changes on your theme. Implementation is quoted after the audit and scheduled before your pre-sale code freeze. Full store builds are on our Shopify Offers page.

READY TO AUDIT?

Send us your store URL. In three business days you get Figma layouts, a priority list, and a call to decide what ships first. Cheers!

Book the audit